€29.95
Real World Calling discusses styles that are a direct result of current social and political events including economics and climate change: there is 1970s austerity along with a pushback of hedonism and glam, the aim for change with items that rework old materials into something new, however just like in the real world, materials decompose and break down - garments are distressed and shredded, fabrics are weathered and worn.
The AW2024 womenswear reports use images from over 400 shows across New York, London, Milan and Paris fashion weeks. Over 6000 images have been analysed to compile these reports.
Real World Calling is Chapter 1 of the AW2024 Womenswear report which you may purchase in full here at a saving of over 10% vs buying each chapter separately - the report is intended to be purchased in full however each chapter may also be purchased separately.
This 31 page report is divided into five key sections:
1. 1970s Austerity
2. 1970s Hedonism
3. Environmentalism
4. Material Breakdown
5. Vulnerability
Throughout these five sections, the key colours, patterns, shapes and fabric finishes related to these influences are highlighted. Each trend page contains six runway/presentation/lookbook images and a clear and concise note.
About the author:
I have over 15 years of experience working in fashion across a broad range of disciplines, including trend forecasting (womenswear, menswear, and accessories), styling, buying & merchandising, e-commerce, and marketing.
I am a graduate of the London College of Fashion, with a Postgraduate Certificate in Fashion Buying & Merchandising, and have worked at brands including Karen Millen and Vivienne Westwood.
Currently I work on my fashion blog, The Fashion Fold, and am also employed at a multi-brand company where I work on e-commerce and marketing covering over 40 brands, including leading sportswear and fashion names such as Adidas, Converse, Fila, Ugg, and Bata.
I regularly travel to attend major fashion events including London Fashion Week and Berlin Fashion Week, and have also worked backstage at Paris Fashion Week.