€189.95
The AW2024 womenswear report uses images from over 400 shows across New York, London, Milan and Paris fashion weeks. Over 6000 images have been analysed to compile this report.
It is divided into seven chapters, each of which are also available to purchase separately in my store, however there is a saving of over 10% when purchasing the report in full.
The full report has a table of contents covering all chapters and their subsections:
Chapter 1: Real World Calling discusses styles that are a direct result of current social and political events including economics and climate change: there is 1970s austerity along with a pushback of hedonism and glam, the aim for change with items that rework old materials into something new, however just like in the real world, materials decompose and break down - garments are distressed and shredded, fabrics are weathered and worn.
1 REAL WORLD CALLING
1.1 1970s Austerity
1.2 1970s Hedonism
1.3 Environmentalism
1.4 Material Breakdown
1.5 Vulnerability
Chapter 2: Uniform not Conform discusses styles with a military, outdoor and uniform influence - designers use colours, patterns and details directly from army and navy uniforms, there are outdoor and Old West references, while preppy and varsity styles are present also.
2 UNIFORM NOT CONFORM
2.1 Colour & Pattern
2.2 Military
2.3 Outdoor
2.4 Uniforms
Chapter 3: Daring to Dream discusses the feminine and romantic styles in the AW2024 womenswear collections - these can be considered to fall under the trending coquette aesthetic, though these styles are decidedly grown up. There are details like bows and ruffles, and fabrics like lace and velvet. Multiple influences including Surrealism and Victoriana come together.
3 DARING TO DREAM
3.1 Colour & Print
3.2 Details
3.3 Influence
3.4 Silhouette
3.5 Texture
Chapter 4: New Office Policy is all about the new tailoring styles for AW2024, and the growing corpcore trend. Decidedly not 'business casual', new tailoring trends are contradictory, casual, and rework old classics into something new. Key pieces bring back Y2K styles.
4 NEW OFFICE POLICY
4.1 Angles & Curves
4.2 Contradictions
4.3 Details
4.4 Key Pieces
4.5 New Classics
Chapter 5: Walking with Purpose collects the AW2024 styles that are sensual and bold, and fit within the 'mob wife' aesthetic that has been all over social media. Fur, animal print, lace and leather are key fabrics and prints, while cuts and slashes are important details, with the neckline also in focus.
5 WALKING WITH PURPOSE
5.1 Cuts
5.2 Décolleté
5.3 Details & Prints
5.4 Fabric & Texture
Chapter 6: Looking for Comfort collects styles based on casual, comforting pieces, knitwear, and quilting. There is also a section about accessories that are essential to this theme.
6 LOOKING FOR COMFORT
6.1 Accessories
6.2 Casual
6.3 Comfort
6.4 Knitwear
6.5 Outerwear
6.6 Quilting
Chapter 7: Uncertain Future Ahead collects modern styles with an undercurrent of dystopia. Futuristic styles have a hint of retro, and there is discordancy in the design with clashes of colour and function. Pre-Fall 2024 trends are updated and pushed forward for the new season.
7 UNCERTAIN FUTURE AHEAD
7.1 Details
7.2 Discordancy
7.3 Fresh Takes
7.4 Silhouette
Throughout each chapter, the key colours, patterns, silhouttes, textures and pieces, are highlighted. Each trend page contains six runway/presentation/lookbook images and a clear and concise note.
About the author:
I have over 15 years of experience working in fashion across a broad range of disciplines, including trend forecasting (womenswear, menswear, and accessories), styling, buying & merchandising, e-commerce, and marketing.
I am a graduate of the London College of Fashion, with a Postgraduate Certificate in Fashion Buying & Merchandising, and have worked at brands including Karen Millen and Vivienne Westwood.
Currently I work on my fashion blog, The Fashion Fold, and am also employed at a multi-brand company where I work on e-commerce and marketing covering over 40 brands, including leading sportswear and fashion names such as Adidas, Converse, Fila, Ugg, and Bata.
I regularly travel to attend major fashion events including London Fashion Week and Berlin Fashion Week, and have also worked backstage at Paris Fashion Week.