€39.95
Daring to Dream discusses the feminine and romantic styles in the AW2024 womenswear collections - these can be considered to fall under the trending coquette aesthetic, though these styles are decidedly grown up. There are details like bows and ruffles, and fabrics like lace and velvet. Multiple influences including Surrealism and Victoriana come together.
The AW2024 womenswear reports use images from over 400 shows across New York, London, Milan and Paris fashion weeks. Over 6000 images have been analysed to compile these reports.
Daring to Dream is Chapter 3 of the AW2024 Womenswear report which you may purchase in full here at a saving of 10% vs buying each chapter separately - the report is intended to be purchased in full however each chapter may also be purchased separately.
This 41 page report is divided into five key sections:
1 Colour & Print
2 Details
3 Influence
4 Silhouette
5 Texture
Throughout these five sections, the key colours, prints, details, silhouettes and textures related to these influences are highlighted. Each trend page contains six runway/presentation/lookbook images and a clear and concise note.
About the author:
I have over 15 years of experience working in fashion across a broad range of disciplines, including trend forecasting (womenswear, menswear, and accessories), styling, buying & merchandising, e-commerce, and marketing.
I am a graduate of the London College of Fashion, with a Postgraduate Certificate in Fashion Buying & Merchandising, and have worked at brands including Karen Millen and Vivienne Westwood.
Currently I work on my fashion blog, The Fashion Fold, and am also employed at a multi-brand company where I work on e-commerce and marketing covering over 40 brands, including leading sportswear and fashion names such as Adidas, Converse, Fila, Ugg, and Bata.
I regularly travel to attend major fashion events including London Fashion Week and Berlin Fashion Week, and have also worked backstage at Paris Fashion Week.