Hi! My name is Alison and I have over 15 years of experience working in fashion across a broad range of disciplines, including trend forecasting (womenswear, menswear, and accessories), styling, buying & merchandising, e-commerce, and marketing.
I am a graduate of the London College of Fashion, with a Postgraduate Certificate in Fashion Buying & Merchandising, and have worked at brands including Karen Millen and Vivienne Westwood.
Currently I work on The Fashion Fold, and am also employed at a multi-brand company where I work on e-commerce and marketing covering over 50 brands, including leading sportswear and fashion names such as Adidas, Converse, Fila, Ugg, and Bata.
I regularly travel to attend major fashion events including London Fashion Week, Copenhagen Fashion Week and Berlin Fashion Week, and have also worked backstage at Paris Fashion Week.